The group hopes its Swap the Sky initiative will mobilise trade bodies, travel agents and industry associations and help them promote flight-free alternatives for travel from the UK to Europe.
Travel by B Corp has produced a survey to identify the key operational, market and perceptual obstacles when selling these journeys
Once these barriers have been identified, Travel by B Corp plans to create a roadmap to eradicating them and has pledged to support the trade in promoting "a more responsible journey".
