Tui is positioning "little-known" Zakopane, accessible via a two-and-a-half hour flight to Krakow, as a "lower-cost alternative" to established hotspots like Zell am See.
It has put the resort on sale for travel between May and September 2026, with departures available from 16 UK airports via partner airlines including easyJet and Ryanair.
Located in the foothills of the Tatra Mountains, Zakopane offers hiking at all levels, from climbs up Giewont (1,894 metres) to gentler walks around Morskie Oko and the Five Lakes Valley.
Cable cars and funiculars provide easier access to viewpoints, while wildlife – including marmots and chamois – can be spotted along trails.
