The boss of Tui Group has cast doubt on the future of its First Choice brand following the launch of its new online subsidiary Sundeals.
Tui Group's chief has said he doesn't know what the future holds for Tui's First Choice brand
Chief Executive Sebastian Ebel on Wednesday (12 August) admitted he did not know what the future held for First Choice following the launch of Sundeals, telling a media briefing: “Ask the British management.”
A Tui UK spokesperson then told TTG: “First Choice will remain as it is, continuing to service their existing customers. Sundeals will serve an incremental customer, one looking for a no-frills, low-cost package.
“First Choice is trading, taking bookings and looking after its customers.”
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
