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Tui UK&I boss insists indie agents 'remain a priority partner' despite B2C brand launch

Tui
Jennifer Morris
7 August 2026

Tui UK & Ireland’s managing director Neil Swanson has reiterated the brand's commitment to independent agents despite the group’s launching of a new low-cost B2C brand. 

Neil Swanson is Tui UK and Ireland's managing director
(Credit: Tui)
Neil Swanson insists the brand remains committed to independent agents

Sundeals is aimed at “savvy deal hunters” in the UK, and launches with 20,000 hotels across more than 100 destinations, with airline options including Ryanair, easyJet and Tui.

Created as a standalone brand, digital-first Sundeals has its own proposition and product range, including a simple booking experience, with plans to introduce smart features and savings insights over time.

Highlight destinations include Spain, Greece and Turkey and the platform brings together inventory from across Tui Group and third-party accommodation and airline partners.