Speaking to TTG at the Abta Convention, Tui UK and Ireland managing director Neil Swanson revealed trade was the operator's fastest-growing segment and would soon be responsible for 10% of its sales. "Putting a bit more support behind that makes complete common sense," he said. "It is something we will absolutely be looking at."
Asked if the additional resource would be in place to support agents during peaks, Swanson said: "If you decide you want to do it, you want to get on with doing it – you want to have the maximum impact as quickly as possible."