The awards, which recognise the outstanding customer service, expertise and innovation of travel agencies in the UK and Ireland, will return to Victoria Warehouse in Manchester on 23 April 2026.
Open to both individual high street branches and nationwide businesses – make sure to register your agency for free before midnight on Friday 7 November to be in the running!
For the first time, this year’s entry process will give agencies the chance to shout about their key achievements and successes by completing a short questionnaire when they register.
Once entered, TTG’s wide-ranging panel of industry suppliers will rate contenders according to their sense of an agency’s customer service, expertise and performance, with a TTG panel of judges using both ratings and entry forms to select the five finalists in each region and nationwide category.
Finalists will go through to judging in February and March 2026 and take part in interviews with TTG journalists and supplier sponsors – with store visits for regional shops and video calls for nationwide finalists.
All agencies who enter will gain access to the TTG Top 50 Insight Report – which explores a range of topics including customer service approaches, marketing strategies, workplace initiatives and business performance - to help share best practice.
A new category for 2026 will be the Top Ski & Snowsports Agency, while there will also be a series of special awards recognising outstanding customer service, progress on sustainability, charity and community engagement and an unsung team member.
Entries for special awards will open in January 2026.
"As we look back upon a decade of TTG Top 50 Travel Agencies, it's incredible to see the impact it has had on the hundreds of travel agencies that have engaged with the programme,” said TTG’s content & audience director, Pippa Jacks.
“TTG Top 50 Travel Agencies is about so much more than a glamorous party (though it's that too!). It's a programme that's helped ambitious, customer-centric businesses push themselves even further to excel, generated valuable benchmarking data to help agencies learn from the best, and given meaningful consumer recognition to market leaders to help them win new business.
“If you've never entered Top 50, then make 2026 your year to join the community, to challenge yourself and your team, and to access insight that you simply can't get hold of anywhere else."
