Habib Rehman, Exsus Travel managing director, said 95% of sales now came via the trade following a switch to agents in 2019.
He told an Aito general meeting in London: “We were achieving £800,000 per sales guy before 2019, now it’s £1.5 million on average; they have a lot more volume with agents because they are going to convert quicker. They make you a lean, mean marketing machine.”
Rehman said the “cost of acquisition” using agents was much less than with search engines and other online tools. “A good agent will do seven, eight, nine bookings, they come back to you.”
