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UAE bookings up by 25% and 'extraordinary' World Cup sales – so does 2026 start today? Six agents share their summer outlook

Analysis
Jennifer Morris
1 July 2026

Despite a 'quiet' June for many agents, the market appears to be picking up, thanks in no small part to the US-Iran peace deal and the Foreign Office's decision to ease its travel advice for the United Arab Emirates. So as peak summer approaches, TTG speaks to six agents to find out how trading is going.

Agents share their outlook on the summer
Handout / iStock / frantic 00

Confident: agents are preparing to convert several months of pent-up demand

It's only 1 July, but already, it doesn't half feel like a long year. After a promising start to 2026, the US and Israel's assault on Iran in late February prompted three months of conflict, and shut one of the world's busiest shipping routes.

So beyond the closure of several major destinations in the Middle East, the loss of transit options, and the subsequent impacts on consumer confidence and household finances, travel has been beset by months of frenzied headlines about fuel shortages. A perfect storm.