Shaun Morton told Abta Travel Matters delegates on Tuesday (9 June): “Despite the environment we're in, [the travel industry] is likely to experience another year of growth. I think most people are still planning to travel at least as much as we did last year. And I can see this in our own business.”
Morton added that while geopolitical events cause immediate, dramatic friction, the travel industry relies on established cycles to bounce back rapidly.
“The industry and the consumer has always demonstrated resilience and desire to travel with every shock,” he said.
