The CMA does seem intent on creating additional work for travel agents. I completely understand their point on "hidden costs", as the customer needs to have all the information on costs to make an informed decision, but I can see no reason why at the enquiry stage the customer needs to know the tour operator.
Some travel agents may well copy offers to save them finding their own; some customers may see the operator and then try booking direct. Both of these are concerns. It is not easy to make money as an agent and if we are working hard to source offers, we should benefit from the booking.
'The CMA's pricing guidance doesn't help agents – it's hard enough to make money as it is'
Opinion
Lee Hunt
9 June 2026
Deben Travel will not be adhering to the CMA's 'confusing' new price transparency guidelines, argues owner Lee Hunt, which 'serve no purpose' and risk disadvantaging travel agents and tour operators alike.
Deben Travel
Hunt (pictured) would rather 'await a letter from the CMA' than change the way his travel agency advertises
Register for free to continue reading
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
