More than 200,000 readers of the consumer travel title voted in the 24th annual Wanderlust Reader Travel Awards, with categories spanning favourite countries and cities, alongside operators and other suppliers of choice.
Japan was named Most Desirable Country (World) for the first time in more than a decade, with Costa Rica in second place and Canada in third.
Italy retained its crown as Most Desirable Country (Europe), while Albania was recognised as readers’ Most Desirable Emerging Destination, stepping up from silver position in 2024.
