Founded in 1983, Superbreak was a short-break operator selling hotel stays, theatre breaks, rail packages and experience-led getaways across the UK and Europe before the company collapsed in 2019.
Wowcher relaunches Superbreak as 'travel marketplace' six-and-a-half years after buying failed brand
Operators
Dea Jusufi
21 May 2026
The Superbreak brand is set to return to the UK travel market almost seven years after the original business ceased trading, with owner Wowcher Group positioning the relaunch around curated short breaks rather than discount-led deals.
(Credit: iStock/fotoVoyager)
The revived brand will initially focus on UK breaks, with bundled extras including theatre tickets, spa access and 'curated experiences' (Credit: iStock/fotoVoyager)
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