Deals publisher Wowcher has acquired the Super Break brand from administrators KPMG.
Wowcher’s head of travel Paul Constable said the failed short-break specialist operator was “a brand with a large synergy close to Wowcher’s own travel offerings".
Super Break went into administration on 1 August along with sister company LateRooms.com after attempts to sell the business could not be finalised in time to save them.
Both companies were part of the Malvern Group, which was 49% owned by Cox & Kings India.
Wowcher has purchased intellectual property and digital assets belonging to Super Break and the brand’s online domain name will initially redirect visitors to Wowcher’s website.
KPMG accepted an offer for Super Break’s assets last month – but said it would not reveal the buyer until the deal had been completed.
Following Super Break’s collapse, KPMG restarted the bidding process by approaching 159 potential buyers, including several parties who were interested in taking over the company.
In its administration report, KPMG said it had received a total of eight offers for Super Break either as a standalone company or alongside other assets owned by Malvern.
Constable added: “This product alignment, paired with Wowcher’s continued dedication to travel and customer experience innovation for our 20 million subscribers, marks a fantastic opportunity for growth of our market share and supercharging our plans for Wowcher Travel.”