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P&O Cruises Extraordinary Showcase 2023: Shine Rewards Club – Just Another Reward Platform, or Huge Opportunity?

Operators
Sarah Lewington
1 January 2024

An overview of how Shine Rewards Club works and the extraordinary benefits agents can access, plus the learning resources in P&O Cruises’ Learn and Earn hub including Holiday with Shine.

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Top business stories this week

1.
Opinion
'The way we promote homeworking and franchising risks creating the impression making money selling holidays is easy'
6.
Interview
The £10 million-a-year agent planning to retire at 45: 'My knowledge sets me apart'
2.
Expedition cruise
Shedding old mindsets, embracing AI and 'Alaska Syndrome': How the expedition cruise sector is evolving
7.
Antarctica
Five things I learned from my fam trip to Antarctica’s deep interior
3.
Business advice
Expedition cruise chiefs insist the Arctic isn’t the ‘tricky sell’ agents fear
8.
Business advice
Travel agent lands £80,000 in bookings for luxury cruise line he had never previously sold
4.
Inteletravel
'Specialise to survive', and 4 other key agent takeaways from the 2026 InteleTravel conference
9.
Business advice
Travel Counsellor reveals the marriage pact that’s led to ‘100% more conversions’
5.
Opinion
'With more people self-identifying as travel agents, perhaps reputation and customer approval is the new accreditation'
10.
LGBT travel
Are you a truly inclusive travel agent? Or do you just think you are?
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Competitions

Fortnum and Mason
Closes 16 November 2026
Win a £200 Fortnum & Mason hamper with Newmarket Holidays
A thl Maui motorhome in Australia with a kangaroo in the foreground
Closes 8 November 2026
Win a 10-day motorhome adventure in Australia or New Zealand with thl
Woman sunbathing on a wooden deck beside a pool
Closes 4 November 2026
Win a luxury Cunard hamper including a bathrobe and bottle of Laurent-Perrier 
TUI
Closes 26 October 2026
Win a £100 Amazon voucher with Tui
All competitions

Events

Top 50 2026
23 April | Victoria Warehouse, Manchester
Fairer Travel Event 2026 thumbnail
30 June | The Minster Building London
TIAs thumbnail 2026
23 September | The Roundhouse, Camden
All events

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