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Denmark, Finland and Norway join forces at WTM for the first time in nine years

Nordics
Charlotte Cullinan
13 October 2026

VisitDenmark, Visit Finland and Visit Norway will welcome visitors to WTM London (3-5 November) on a shared stand, promoting the region as a diverse, year-round destination, while celebrating the individuality of each country. 

Lake Pielinen in Koli National Park, in North Karelia, Finland
Tarvainen Koli

Lake Pielinen in Koli National Park, North Karelia, Finland

The trio will come together under the collective ‘The Nordics’ banner at WTM (S4-520). VisitDenmark, Visit Finland and Visit Norway will be joined by 44 trade partners, including DMCs, hotels, attractions, destinations, activity providers, and transport companies.

Agents and operators visiting the stand will hear how they can combine the three countries to create longer, more varied itineraries, and how to sell the Nordics year-round.

Sign up to attend the first-ever TTG Discovery Session event at WTM London