Speaking at WTM London, the operator's Chief Executive Garry Wilson said easyJet’s size meant it would always have a presence in AI search tools like ChatGPT.

“One of the benefits we have is because of our own content, we will naturally come very high up in these tools anyway because they see the network and the capacity,” he said.

He added anyone searching for a package to Egypt using AI would be directed towards the operator because “we fly more from the UK to Egypt than anyone and AI will find that”.

Asked for a prediction for 2030, Wilson predicted AI would drive more personalisation of the package holiday. “There will be such an understanding of the consumer that there will be a holiday absolutely suited to them.”

Wilson said easyJet holidays had been a disrupter brand when it was formed in 2019 and claimed the operator was “the highest margin holiday business in the UK” because of its low overheads and absence of legacy technology.

One cost saving was its absence of an overseas rep service, which Wilson said customers had grown out of and did not need in the short-haul destinations the brand serves. “It is absolutely something customers do not demand; if they wanted it, we would look at it.”

Wilson said consumers no longer tolerated being herded onto coaches or wanted to see “reps singing Adele songs around the pool” before the hard selling of excursions disguised as drinks with the manager.

What they did want was flexibility, financial protection and flights from the airport nearest their home, he concluded.