A record more than 50 tourism ministers attended last year's summit, WTM London's 19th – a 12% increase on 2023. WTM said the growth reflected an overall uptake in attendance, with 2025 "on track" to become the biggest yet.
The summit will take place on Tuesday 4 November, the first day of WTM London, in George V Room 1 – part of a new maritime suite. It will be held in association with UN Tourism and the World Travel and Tourism Council, and will be moderated by BBC News chief presenter Christian Fraser.
"The summit, now in its 19th year, is expected to showcase its most impactful lineup so far, building on momentum from previous events," said WTM London.
The conversation will build on last year's artificial intelligence debate, exploring the integration of emerging technologies to unlock new markets, tools to align investment in travel and tourism with national economic transformation and efforts to diversify tourism investment to build longer-term resilience.
"With tourism entering a decisive stage of transformation, the summit will present clear steps to take tourism investment models from traditional and service-based to strategic and forward-looking," added WTM London.
Chris Carter-Chapman, WTM London event director, said: "We’re delighted to be hosting the ministers' summit once more, particularly after such a strong attendance last year. WTM London has an undoubted impact at policy level, leading the way in top level discussion about the key issues affecting global tourism.
"As the industry adapts to challenges such as conflict and climate change, and opportunities like those presented by technological advances, it’s important to come together to share best practice and consider how we can harness tourism as a force for good."
