Every year, thousands of apprentices join the retail travel industry, combining training with practical experience, and many go on to enjoy long, successful careers in travel. But how can young apprentices make their mark and become indispensable to their new employers? We’ve asked five managers to nominate five apprentices, who have become star members of their teams.

1. Display a ‘can do’ attitude

Emmie Insull, Hays Travel’s Allestree branch

Manager Kelly Irvine says: “Emmie’s apprenticeship began in August 2022, and she completed this in April 2024. During this time, Emmie championed the apprenticeship programme in a Hays Travel advertising campaign, sharing her transformative journey from self-doubt to confidence. She also participated in the Discovery Nights programme, inspiring future apprentices with her career journey – notably, Emmie was awarded Advanced Apprentice of the Year at the National Apprenticeships and Skills Awards’ East Midlands final 2024.

“Emmie’s willingness to learn is down to her ‘can do’ attitude. For me, the icing on the cake was when, after winning her regional apprenticeship award, Emmie was nominated for National Apprentice of the Year.  I travelled to London with her and, although she didn’t win, this has never hindered the willingness, drive and confidence that she has discovered throughout her time at Hays Travel. I can’t wait to see where the rest of her travel journey will take her.”

2. Turn customers into raving fans

Charlotte Blomeley – Tui’s Denton Superstore

Manager Hannah Barton says: “Charlotte outstanding customer service has made her the most reviewed member of the team on our Facebook page, with customers raving about how she makes a difference to them with her positive attitude and personal attention. She’s smashed her first TOY, hitting her passenger target within the first two weeks, and hasn’t let a recent MS diagnosis slow her down or dent her ambition and drive. She’s an inspiration to me, as well as her colleagues, motivating everyone to ‘come as you are’ and not let anything stand in your way.”

3. Create engaging content that drives footfall

Maddison Woolridge, Tui’s Walsall Superstore

Manager Victoria McConnell says: “Heading for a distinction, I’ve been impressed as much by Maddison’s five-star Facebook reviews from customers as by her dedication to create content that engages with the local community and to encourage footfall into the shop. She really understands what’s going to resonate with clients and has a natural ability to connect with them and conjure up the fun and excitement of going on holiday in her interactions. So it’s not surprising that her sales record is as impressive as her social media skills.“

4. Share your digital expertise

Amelia Tring – Tui Hempstead Valley

Manager Ben Touceda says: “Amelia’s understanding of the importance of a successful online presence has led her to be ‘hired’ as the main Facebook expert in our branch. She’s trained two other team members to upskill them to help maintain and manage the store’s pages. She’s a driving force within the team coming with digiboard deals that have enticed many walk-ins, resulting in bookings. Her all-round work ethic, dedication to teamwork and her customers spurred me on to nominate her for a Tui Annual Recognition award – Amelia was one of three finalists acknowledged as extraordinary apprentices, excelling in their roles.”