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‘I mentor new-to-cruise agents and this is how I coach them to success’

Training
Katherine Masters
28 February 2025

Sector expert John Ryrie and new-to-cruise agent Valerie Avery were matched through Travel Counsellors’ mentoring scheme – they discuss the barriers to selling cruise and how to overcome them 

Virgin Voyages

Get behind cruise because it's the fastest-growing sector of the travel industry, encourages John

When you are new to selling cruise, it can be a daunting business stream to get your head round, with multiple cruise lines and ships to learn about, and lots of jargon thrown in too for good measure. A good mentor can help guide you while you attempt to navigate these uncharted waters. Valerie Avery has worked with John Ryrie for more than a year now and this is how John has helped nurture Valerie’s cruise business.