The first wave of ship visits will run on 16 May, 20 June, 18 and 19 September on either Queen Mary 2 or Queen Anne. Agents can register for one of the 220 places via the luxury line’s agent loyalty platform, Shine Rewards. 

Cunard added agents who attend one of the ship visits will learn how to “communicate the Cunard difference to customers” through “immersive onboard experiences designed to showcase the brand’s luxury proposition”. 

A second wave of ship visits will be announced in the autumn, the line confirmed.

Up to 38 travel agents will join one of three fam trips. All of which are round-trip sailings from Southampton taking place between July and September. WiFi will be provided and hotel and dining service charges covered. 

The fam trips include a 4-11 July sailing on Queen Anne; a 10-14 September voyage on Queen Mary 2 and a 6-10 November cruise on Queen Victoria. Agents can register their interest via Shine Rewards Club. 

Cunard’s UK sales director Tom Mahoney said: “There’s no better way to understand the magic of a Cunard voyage than by stepping on board and experiencing our luxury proposition firsthand. 

“Our 2025 programme of fam trips and ship visits is designed to empower our valued travel agent partners with the knowledge and confidence to sell Cunard with passion and expertise.”

He added: “As we continue to strengthen our relationships with the trade, we look forward to welcoming more agents on board our iconic fleet and showcasing why Cunard remains the pinnacle of luxury ocean travel.”