Previously, the disabled-friendly travel specialist offered "ad hoc" sailings targeting first-time cruisers with the help of its cruise line partners.
However, it this week launched its Introduction to Cruising range, primarily featuring short P&O Cruises and Cunard sailings to northern Europe. Prices for the five-day European City Escape: Amsterdam sailing on P&O Cruises' Ventura start from £2,225.
Angus Drummond, Chief Executive and Founder of Limitless Travel, told TTG he believes there's "a huge market" for customers with accessibility needs wanting to take a cruise.
He hailed Limitless's relationships with both P&O Cruises and Cunard, saying: "It's easy for us to work with them – they're very open with us.
"Unfortunately, there are always a few teething issues so it helps they're so supportive. Also you know what you're getting with the guest experience."
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He added: "It's not about P&O Cruises and Cunard doing something truly amazing or unique, they're just really reliable."
Drummond noted how Limitless customers who had sailed a "few times" on either lines' ex-UK products often want to try something different.
"We do want to diversify the range going forward," he said, adding: "The whole experience is so important.
"We've got a luxury range, a festive programme and an explorer range looking at the Fjords and the Arctic. It's all about the guest experience and the accessibility is second to that.
"The next thing for us is enhancing the guest experience, the quality of the excursions and then bringing in more core cruise line partners."
Agents can 'instil confidence'
He revealed that Limitless was currently exploring offering customers the chance to stay in Barcelona before or after a cruise from the Spanish city and outlined plans to offer more Royal Caribbean, Princess Cruises and Celebrity Cruises sailings.
Drummond, whose first cruise was a P&O Cruises sailing to Amsterdam on Aurora with his wife, believes cruise "is the best way to travel".
However, he expressed concerns about how some lines gather information about passengers who used accessibility equipment.
He stressed how important it is for travel agents to "instil confidence" in their customers before they cruise and also ask them the right questions. "It's very easy for the agent to assume and then jump to conclusions," he said.
"It's so important to have all the details beforehand. When they go away, do they bring a wheelchair or have any equipment?. It's a bit frustrating sometimes because you do need to give your inside leg measurement to the cruise line beforehand."
