Bartlett brings more than 23 years' cruise industry experience to her new role, the past 10 of which she has spent with MSC.
MSC said the appointment "reinforced its commitment" to agents and to continuing to invest in its sales team. The line plans to grow its sales team to 19 with the addition of a national account manager, field sales manager and trade support manager.
It added Bartlett had played "a pivotal role" across multi trade-facing projects during her time with MSC.