Nearly 120 delegates joined Princess Cruises’ Sky Princess vessel in Southampton this week to hear how the cruise sector is faring at Advantage Travel Partnership’s Latitude Cruise Conference.
A TTG-moderated panel discusses what drives customer loyalty at the 2025 Latitude Cruise Conference on Sky Princess (Credit: Advantage Travel Partnership)
With the autumn Budget just around the corner, it would not have been inconceivable that some agents or suppliers may have had concerns about how well insulated the sector is from the economic headwinds that continue to hamper consumer confidence.
But those delegates would have been overjoyed to hear several high-profile figures give glowing accounts of how resilient the industry is – and how despite continuing cost-of-living pressures, cruise’s customer base is growing.
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