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Overnight stays, keeping the engagement going and no more ‘herding’: how lines are changing ship visits

Cruise
Harry Kemble
2 May 2025

There’s no doubt the UK and Irish cruise market punches well above its weight, with a far more varied product offering than other markets of its size.

Greg Mortimer ship visit, AE Expeditions, May 2025

AE Expeditions' sales director Andrew Turner (left) joins travel agents on Greg Mortimer for a ship visit last year (Credit: AE Expeditions)

However, for all the product available to agents, there is one small – but crucial – part of the jigsaw that hasn’t always kept pace with progress.

Earlier this year, Carnival UK’s sales chiefs told TTG they often see agents dropping out of ship visits. P&O Cruises’ Ruth Venn explained how her team would have to contact agents to remind them that if they sign up, “please make sure you come”.