Last week saw the 10th anniversary of the Carnival UK awards, where the brands’ six lines – Carnival Cruise Line, Cunard, Holland America Line, P&O Cruises, Princess Cruises and Seabourn – celebrated their partnerships with travel agents. TTG editor Sophie Griffiths caught up with the lines’ UK sales chiefs ahead of the ceremony to find out the biggest trends in the cruise market right now…
It might have been a bit of a slow start to peaks, but one trend that’s emerged in the overall market is a rise in pricing, and cruise is no exception. Tom Mahoney, director of UK Sales at Cunard, noted a “super impressive” revenue growth of more than 20% in January specific to travel agent bookings in the UK, with the average price per day [on sailings] over £20 a night higher” compared with this time last year.
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