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Riviera Travel targets 'authentic campaigns' with first-ever fam trip for trade marketers this spring

Marketing
Dea Jusufi
19 February 2026

Riviera Travel is to host its first fam trip for trade marketers in the hope of inspiring authentic marketing campaigns in the future. 

Riviera Travel ship cruising in Amsterdam during tulip season
(Credit: Riviera Travel)

The fam trip was created following feedback from the line's biannual agent committee meetings (Credit: Riviera Travel)

In April, nine marketing professionals will be invited on Emily Bronte for an Amsterdam, Kinderdijk & the Dutch Bulbfields sailing and join excursions and experience services like "any Riviera guest" would.

The host will be Riviera Travel's channels marketing and PR manager Roxy Glendon, who believes the fam will strengthen collaboration between the company's close marketing contacts and key trade partners.

"Our marketing partners are essential in how our holidays are sold, and we believe it’s valuable for them to experience our product exactly as our guests do," she explained.