Skip to main content

'Agents are our lifeblood,' says Virgin Voyages as it unveils plans to host its largest-ever trade activation

Agents
Harry Kemble
19 February 2026

Virgin Voyages is set to invite a "blended mix" of top sellers and new-to-brand agents to its largest-ever UK and Ireland trade activation this summer.

Virgin Voyages' Valiant Lady
Credit: Virgin Voyages

A revamped Valiant Lady ship will host more than 1,000 travel agents in the UK this summer (Credit: Virgin Voyages)

More than 1,000 travel agents will step onboard a revamped Valiant Lady across six dates during its Northern Europe season sailing from Portsmouth.

Valiant Lady will welcome travel agents in Dublin on 7 August; Glasgow on 8 August; Liverpool on 9 August; Belfast on 10 August; Edinburgh on 18 August; and Portsmouth on 20 and 27 August.

In addition to being among the first to see the ship’s newest upgrades, travel agent can join ship tours and product experiences that showcase "what sets Virgin Voyages apart", the line added.

Events will include hosted dining opportunities, entertainment showcases and "surprise-and-delight" touches.