Venn has been named associate vice-president, sales and distribution, reporting to chief commercial officer Stuart Allison.

Vice-president brand and marketing strategy Rob Scott has also been handed a wider marketing remit, with greater responsibility for long-term growth and brand strategy.

"This is a very well deserved promotion for Ruth, whose experience has placed her at the forefront of the cruise industry for many years," said Allison.

Allison continued: "Under her leadership, our 25-strong sales team will continue to broaden and deepen our trade distribution channels."

On Scott’s expanded remit, Allison added: "Rob will continue to report into me, as a key member of the commercial leadership team, heading up multiple initiatives across our end-to-end guest journey, onboard experiences and technology enhancements, which we cannot wait to unveil, and which will give agents even more reasons to sell our brilliant holidays."