Simpson left Celebrity after the premium line carried out a structural review of its sales and marketing teams across multiple regions, including the UK and Ireland, in the summer. She had been with Celebrity for two years.
David Siewers, Chief International Sales Officer at Azamara Cruises, said it was "the right time to have some additional support" for trade partners.
On Simpson's appointment, he said: "Hannah is a seasoned marketer with many years in cruise, and her experience will help make sure we're set up to succeed as we head into next year.”
"Coming off a record-breaking year in the UK, we're expecting similar momentum through Black Friday and into Peaks. And with our World Cruise itineraries recently launched and our return to Africa in 2028/29 on the horizon, it's the right time to have some additional support for our trade partners."
Simpson posted on LinkedIn about her new role: "It's so great to be among so many familiar faces and ex-colleagues from across the years.
"Thank you David Siewers for the opportunity. It's great to be getting stuck in!"