Travel Counsellor to use Celebrity Cruises funding to champion family cruising

Social Media

Jessica Reid

31 July 2026

Anna Murrell is preparing to use a £250 social media budget from Celebrity Cruises to challenge perceptions of the line and showcase its appeal to families and multi-generational groups.

Anna Murrell — Anna Murrell in Central Park, New York, where she got engaged during a Celebrity Cruise in 2014

Anna, a family cruise specialist and founder of the Family Cruise Deals blog won the funding after taking part in the Celebrity Cruises Xcelerator Programme for Home-based Agents by TTG Media.

She plans to use the budget for a series of Facebook posts highlighting Celebrity’s premium onboard experiences, modern ships and the range of itineraries.

The campaign will focus on challenging the perception that Celebrity Cruises is primarily aimed at couples, while demonstrating why it can be a strong choice for families and groups spanning different generations.

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