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Norwegian Cruise Line parent eyes turnaround with early pricing overhaul and $225M in cost savings

Ocean cruise
Harry Kemble
31 July 2026

Norwegian Cruise Line is looking to establish "more competitive" pricing earlier to build demand sooner and drive stronger close-in yields.

Norwegian Encore
Norwegian Cruise Line

NCLH, the parent company of Oceania Cruises, Regent Seven Seas Cruises and NCL, grew second quarter revenue 4.9% to $2.6 billion

Speaking on an earnings call for the second quarter on Thursday (30 July), John Chidsey, President of NCL parent company Norwegian Cruise Line Holdings, said this pricing strategy would be applied to any new sailings from 2028 onwards.

However, he confirmed that "select" sailings in 2027 and 2028 would also be affected. 

Explaining the move, Chidsey said: "We're focused on managing inventory and price in a more disciplined way, maximising yield over the full booking cycle, and reducing our exposure to close-in demand volatility, particularly in periods of external disruption like the one we are navigating today.