Speaking on an earnings call for the second quarter on Thursday (30 July), John Chidsey, President of NCL parent company Norwegian Cruise Line Holdings, said this pricing strategy would be applied to any new sailings from 2028 onwards.
However, he confirmed that "select" sailings in 2027 and 2028 would also be affected.
Explaining the move, Chidsey said: "We're focused on managing inventory and price in a more disciplined way, maximising yield over the full booking cycle, and reducing our exposure to close-in demand volatility, particularly in periods of external disruption like the one we are navigating today.
"With many of these operating changes already in motion, we are moving swiftly to ensure the company is better positioned to capture the revenue opportunity we know exists across our brands."
A 'solid' second quarter
NCLH, the parent company of Oceania Cruises, Regent Seven Seas Cruises and NCL, grew second quarter revenue 4.9% to $2.6 billion, compared to the second quarter of 2025.
Chidsey called it a "solid second quarter", but acknowledged the business was still in the early stages of trying to turn things around.
He added: "It is important to remember that we're still early in this process, however, and we expect the financial benefits of the actions we are taking today to build over time."
During the quarter, NCLH identified $100 million in annualised savings, in addition to the $125 million of cost reductions announced in the quarter before.
It added: "The company has also taken actions to strengthen its execution, including the addition of key leadership within marketing, revenue management and other key areas at Norwegian Cruise Line.
"The benefits of these changes are expected to be realised over time and will have a limited impact on 2026 financial results as the company navigates through its execution challenges, which are impacting its demand generation and revenue outlook."
'We want communicate clearly why NCL is different'
NCLH has updated its full-year 2026 guidance. Its full-year net yield is now expected to be down around 5% versus 2025, while full-year adjusted earnings before interest, taxes, depreciation and amortisation (Ebitda) is expected to be around $2.5 billion.
Chidsey said NCLH was identifying NCL products and services "to define what truly differentiates NCL and mapping those strengths against the needs of our target guests".
He explained that this exercise would help bridge the gap between NCL's offering and its target consumer.
"In the coming weeks, we will introduce interim creative that more directly speaks to premium families, highlights the breadth of the NCL experience, and includes a clear call to action," he said.
"The goal is straightforward: communicate more clearly why NCL is different, why that difference matters to our target guests, and why now is the right time to book."