The Saint Lucia Tourism Authority has agreed a five-year partnership with Arsenal Football Club in a deal which covers both the men and women’s teams.
In an exclusive chat with TTG, St Lucia’s deputy prime minister, said the deal to become the club’s official destination partner would lead to “exciting travel industry activations.”
Dr Ernest Hilaire, who also holds the ministerial brief for tourism, investment, creative industries, culture and information, described the newly crowned Premier League champions as the “perfect fit” for the Caribbean destination.
