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10 things agents need to know to make the most of selling the USA this summer

In depth
Jessica Reid
17 June 2026

What’s new, what's opening, what’s affordable – and sports, sports, sports. Following IPW last month, TTG’s Jessica Reid explores the latest news and updates from key destinations across the US.

A digital US flag pictured in New York's Times Square
iStock / Leonardo Patrizi

The US has plenty in store for visitors this year – and beyond

With the Fifa World Cup now under way, all eyes are on the USA, which is co-hosting the global festival of football alongside Canada and Mexico.

Despite visitor numbers taking a dip, there are still plenty of new openings, exciting events and trends worth tipping off your America-loving clients about.

From last-minute football fun, cruising the Great Lakes and gorging out at Michelin Guide restaurants, we round up the top things agents need to know to sell the US this summer – and beyond.