It was supposed to be a bumper year for USA tourism. But operators and agents aren't having the year they anticipated – or hoped for. So what's behind people's reluctance to travel to the USA? And can president Donald Trump really shoulder all the blame? Gary Noakes reports.
What's really behind the downturn in USA tourism this year?
With the Fifa World Cup, a 250th anniversary and the centenary of Route 66 to celebrate, it should be a bumper year for tourism to the USA.
But there’s also Donald Trump, his Iran war – and rising costs.
Six months ago, before the Iran conflict, TTG asked US specialists what impact Trump was having on travel to the USA. Their verdict was that any recoil from UK visitors would likely be seen in 2026 given the long booking window. So, what’s been the impact?
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