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How the TTG Travel Heroes are helping Destina Travel boost sales

Madeleine Barber catches up with TTG Travel Heroes mentee Sam Tyers from Destina Travel to find out how the partnerships have fared over a challenging summer

While Hagley-based agency Destina Travel – like all travel businesses in the UK and Ireland – has spent the past six months focusing attention on business survival rather than business development, the pandemic has not quashed head of leisure sales Sam Tyers’ drive and determination to take Destina to the next level.


The high street agency was selected alongside Key Holidays to be mentored by the TTG Travel Heroes at the beginning of this year, with the common goal being to transform the agencies’ sales and marketing strategies. Currently Tyers is preparing for her first day of annual leave since the UK first went into lockdown in March, having furloughed all staff members bar herself and travel consultant Hayley Armstrong.


“Having the TTG Travel Heroes as contacts has been invaluable,” says Tyers. “Nick Hughes from Gold Medal and Travel 2 called to see how we were coping and if there was anything he could do to help – he was there when I needed him, and we had that support too from Sarah Weetman at Travelsphere and Jamie Loizou and his team at AmaWaterways.”


Tyers thinks back to a small customer query she had for Travelsphere, which Weetman was able to answer within hours at a time when getting through to the wider team was a challenge.


“Having a personal contact to speak to was much more helpful than someone in a call centre who didn’t know our agency,” she says.

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