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Putting the Greek city of Kalamata firmly on the radar

You’ve most likely already sent clients to Athens to visit its ancient monuments, but have you considered selling one of Greece’s lesser-visited cities?

Enter Kalamata, a coastal metropolis situated between the Taygetus mountain range and the Messenian Gulf, and famed for its olives.


Kalamata offers everything you’d expect of a Mediterranean hub – beaches, charming local restaurants and historical intrigue – without the Greek capital’s crowds.

Getting to the city is about to become easier too. Jet2 is debuting a twice-weekly flight from 3 May to 1 November between Manchester and Kalamata, marking the airline’s first foray into the Peloponnese region.

The new route arrives at the perfect time for the Greek National Tourism Organisation (GNTO), whose 2020 strategy involves spreading the economic benefits of tourism by promoting lesser-visited cities.

“We plan to reach out and appeal to a much wider demographic in the UK,” said Emy Anagnostopoulou, director of the GNTO in UK and Ireland.


“City breaks, which have been a core trend over many years, are becoming more popular in Greece. We are directing [city breaks] at those who seek a deeper knowledge of the culture, lifestyle, pace and true character of our cities.”

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