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The resort group offering a chic alternative to the dominant Mediterranean hotspots

Partner Content Hotels
Jennifer Morris
17 February 2025

Turkiye’s popularity among UK tourists is continuing to grow, as they recognise its unique mix of vibrant cities, historical sites, and scenic Mediterranean coastline. This month the destination reported a 16.6% increase in UK visitor numbers in 2024, and growing Turkish resort group Barut Hotels is better prepared than ever to welcome your guests – new or returning – to Side, Antalya and Didim.

The resort group offering a chic alternative to the dominant Mediterranean hotspots

Barut Hotels has an impressive portfolio of 10 properties across the Turkish Riviera

While it has been in business for more than 50 years, Barut Hotels – which has an impressive portfolio of 10 properties across the Turkish Riviera spanning beachside resorts, city-based properties and villas – has stiff competition for UK and Irish guests from the more high-profile Mediterranean hotspots. The brand, which has mastered the art of the perfect holiday with lush green gardens, quality accommodation and an emphasis on sustainability, this year aims to up its targeted marketing to agents and head to more trade fairs.