ITC will shift its focus to a smaller group of core partners as part of its plans to downscale its product portfolio by 50%.
Lisa Smith, ITC Managing Director, says agents can expect a richer focus on suites and resort villas as part of the restructure
The update comes just a few weeks after the luxury tour operator announced a series of changes to its senior leadership team.
Speaking exclusively to TTG, Group Managing Director Lisa Smith explained that ITC will streamline its focus into delivering high-value bookings through top-tier room categories, suites, and villas.
“We don’t sell bookings in volume compared to other operators, but we do have high value clients who tend to spend significantly above average value,” she said.
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