Chief Executive Richard Hodgson called the move "a significant milestone" for the 30-year-old tour operator and added that it allows it to bring "its renowned expertise" to the high street.
"This partnership will allow us to engage new clients through immersive in-store experiences and to really bring our unique offering to life," said Hodgson.
"Crucially, this initiative complements – rather than replaces – our steadfast commitment to travel agent partners, who remain central to our growth strategy.”
The concessions will open from this November onwards.
