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The Iceland your clients need to know about now: a new lagoon and the best donuts ever invented

Hotels resorts and spas
April Hutchinson
8 September 2026

Beyond the original famous lagoon, Iceland has a new story to tell, and it’s one your clients might not have heard much about yet. 

Laugaras Lagoon is the newest attraction in the Golden Circle
Laugaras Lagoon

Laugaras Lagoon is one of the newest attractions in Iceland, found in the Golden Circle

Have you ever had a creme brulee donut? No? Well, until you crunch into its crispy top (blowtorched before your very eyes) and absorb the contents of its soft belly, I’m not sure you’ll ever be complete.

My love affair with this sweet treat started at Exeter Hotel in Reykjavik, at its ground floor cafe and bakery called Deig, unmissable for those passing on Tryggvagata thanks to its stark black and white lettering and pop-art style. 

But Deig’s donuts were not the only foodie experience that left me surprisingly speechless on my Iceland trip: I also found myself having one of the most unusual ‘shots’ I think I’ll ever have in my life – whey.