Norway is aiming to further its appeal to affluent travellers in the UK with the hosting of a workshop designed to connect luxury travel planners with a range of Norwegian partners.

Following a successful 2024 event, Visit Norway will be holding the day-long Signature Norway London Workshop in partnership with TTG Luxury for the second time, with 15 Norway partners set to meet with UK agents and operators.

The workshop will take place on 21 November at The Conduit in Covent Garden, with a selection of experience providers and hotels travelling over to the UK. The event uses an online meeting planning platform in order to help shape personalised schedules.

“We know we can offer the kinds of experiential trips that luxury travellers are increasingly seeking, and by working with TTG Luxury on this event, we hope to drive more interest within the UK travel community to help us expand on this,” said Britt Gorniok, senior advisor tourism for Visit Norway. 

“The range of unique accommodation providers and DMCs we are bringing to London will help travel planners delve more into what the country has to offer their clients from an experiential and high-end perspective.”

The day will run from 9am-5pm, and includes breakfast and lunch (with a Norwegian twist) and a drinks reception to end the Friday workshop.

Attendees at the workshop will also be in with a chance of winning a trip to Norway, including return economy flights for two people from London-Oslo; two nights at The Thief, a lifestyle boutique hotel in Oslo; and dinner at Sommerro House. 

“We are delighted to be collaborating with Visit Norway for a second year on the Signature Norway London Workshop, where travel planners can come to find inspiration around this beautiful destination, and build partnerships with a carefully selected range of experience designers and unique accommodation providers eager to work with the UK,” added April Hutchinson, editor and publisher of TTG Luxury.

Luxury travel planners interested in attending the workshop should contact April Hutchinson.

Attending partners

Brakoya Private Island: An exclusive buy-out retreat in Lofoten, Norway, with just five en-suite bedrooms, on-site chef, and full staff, offering curated stays blending Arctic nature, fine dining, and authentic slow living.

Britannia Hotel: Founded in 1870, Britannia Hotel has a rich history and this Leading Hotels of the World member has recently enjoyed a three-year renovation. It’s in the city centre of Trondheim, Norway’s third largest city packed with outdoor activities, historic sites and attractions.

Haman Travel: One of most experienced incoming tour operators in the Nordics, Haman has decades of expertise with a passion for creating travel experiences for both FIT and group travellers. Expect curated travel itineraries and the finest accommodations to provide once-in-a-lifetime experiences.

Hotel Alexandra & Loen Skylift: Stay at historic Hotel Alexandra (1884) in this charming village in the heart of Fjord Norway, between Bergen and Ålesund – the Loen Skylift takes guests to mountaintop trails, a cliffside restaurant, and endless adventures whatever the season.

Hurtigruten Svalbard: The largest operators on Svalbard owning three hotels, offering 60+ excursions and operating renowned restaurant ‘Huset’, serving a spectacular Arctic tasting menu.

Kvitnes Gard: A charming comfortable farm stay with a renowned restaurant in Vesteralen, Northern Norway. Expect inviting rooms and a seasonal tasting menu based on Kvitnes’ own produce from the farm in a stunning natural setting.

Lodge Havnnes: An exclusive private lodge on a near uninhabited island in Arctic Norway with just eight rooms, combined with a tailored range of private Arctic adventures to deliver a fully bespoke and highly exclusive experience.

Moment Norway: A boutique, family-owned DMC and private estate company, offering exceptional travel, adventure, and event experiences, with exclusive access to Norway's most unique and hidden gems.

Nord DMC: Specialising in personalised FIT & group travel, from higher comfort to luxury markets, with customised experiences focused on hidden gems, highlights, and off-the-beaten-path trips.

Riddegarden Mountain Lodge: Set in Beitostolen, this modern alpine retreat has ski-in/ski-out access, stylish apartments, and a luxurious spa, along with year-round activities.

Sommerro & Villa Inkognito: Located in Oslo’s historic West End, this luxury hospitality destination blends hotel, cultural hub, and wellness retreat, all housed in a restored 1930s landmark, and includes Oslo’s iconic public bath, Vestkantbadet.

Sorrisniva: Premium accommodation in the new Arctic Wilderness lodge meets unique stays in the World's Northernmost Igloo Hotel, world-renowned cuisine, and fine dining experiences, as well as a wide range of wilderness adventures.

THE THIEF: Born on an islet called Tjuvholmen, THE THIEF is a rule-breaking hotel where guests can embrace the bold and the unexpected, in a neighbourhood that is a power centre for contemporary art and good city living right at the water’s edge.

Up Norway: This B Corp-certified, Oslo-based DMC offers incredible local expertise in curating travel across Norway, Sweden and Denmark, with acknowledgments such Travel+Leisure’s A-List, and Condé Nast’s Top Travel Specialist. Its partners share a desire to create memorable experiences for those who value quality, authenticity and sustainability.

Yourway: This destination management company is dedicated to curating extraordinary journeys for HNWI and UHNW travellers, crafting private, immersive, and transformative experiences that reveal the essence of Norway in the most authentic and inspiring way.