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Why Stockholm should be on every agent’s LGBTQ+ luxury travel radar

LGBT travel
Laura Millar
7 January 2026

Sweden’s capital takes enormous pride in being one of the world’s most open cities, fully welcoming LGBTQ+ visitors; here’s how luxury agents can position it as a fantastic place for clients to visit

stockholm

Stockholm prides itself on being the world's most Open City

My my! It’s eight o’clock on a Friday evening, and I’m ‘performing’ on stage alongside one of the biggest bands in the world, who are also one of Sweden’s most famous exports: ABBA. 

 

I have a glass of champagne in one hand, and a microphone in the other, attempting (badly, but enthusiastically) to sing along to Waterloo, while flanked by Benny, Bjorn, Agnetha and Anni-Frid - or, at least, their avatars.