There’s never been so much attention on the region as luxury travellers increasingly seek cooler countries to visit. We round up some of the best ways to help clients see these destinations in style.
Scandinavia is on the rise with luxury travellers seeking cooler countries
The rare treat of the northern lights being visible across the UK in 2024 certainly fuelled appetites for Arctic experiences.
Uncomfortably hot weather in southern Europe also drove travellers to seek more northerly options over summer. Naturally, demand for Scandinavia is riding high.
Sunvil is among operators offering year-round holidays to Sweden, Norway, Finland and Denmark, and the operator offers personalised agency training.
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