Sunlife has worked on the rebrand with specialist agency Luxury Branding for the last 24 months. It includes a new logo, website and in-resort app, alongside the brand’s new mascot, Izzy the Bee.
The brand’s portfolio of luxury hotels in Mauritius includes the five-star Sugar Beach, which has undergone a complete renovation. All rooms and suites have been remodelled, while the restaurants and public areas have been redesigned and updated.
The five-star Long Beach will unveil new-look rooms and suites by June 2023, alongside a renovated Tides Restaurant. The Sunlife brand also includes the four-star La Pirogue, four-star Ambre and the private island Ile aux Cerfs, which is home to the Ile aux Cerfs Golf Club.
The rebrand coincides with the launch of the Come Alive Collection range of in-resort experiences, which are unique to each property. They include Energy Gym, which combines exercise with sustainability; Sega Zoomba, a Mauritian fusion of Sega dancing and Zumba; and Putting on the Ritz, which includes guest makeovers and use of a fashion rental service.
Chief sales and marketing officer Joelle Edwards-Tonks said the rebrand was designed to "inject new life into a long-established brand". She continued: "The rebrand exercise was underpinned by a new vision, purpose and values forming the foundation of our transformation and we are delighted to share our transformation and to see the Sunlife brand rise glorious.”
Sunlife’s chief executive Francois Eynaud added: “With over 45 years’ of heritage, we have pioneered luxury tourism in Mauritius, positively impacting our environment and local communities. I am extremely proud to introduce Sunlife, a revival of the soul and spirit of Sun whilst creating exciting, new holiday experiences, all celebrating Mauritian culture and each of our hotels’ unique identities.”
