TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
Search
User Menu
Remember me

New to TTG?

PPA Independent Publishing Company of the Year 2019
Campaign Business Media Brand of the Year 2020

Top Villas looks to grow trade business

High-end home rental company Top Villas is looking to grow trade business as it also expands its portfolio in destinations such as California and Hawaii.

TRFBLI
TopVillas.gif
TopVillas.gif

Trade sales currently represent 10% of bookings for the company, which was founded in 2007 by three siblings. But co-founder and director James Mannings told TTG he believed there was no reason that figure couldn’t double in the next year or two, and even come to represent 50% of Top Villas’ business eventually.

 

Fellow co-founder and business development director Susannah Schwenderling, who oversaw the launch of an initial trade focus two years ago, said Top Villas had been experiencing growth through key operators such as ITC, Carrier, Kuoni and Abercrombie & Kent, as well as Hays and Freedom, but agreed there was even more potential in the trade.

 

“We have put quite a lot of partnerships in place, especially for those wanting to use our white-label site, for which we have been receiving great feedback,” she said. “A trade portal launched last year includes net rates and live availability, and agents can earn 10% commission; we’re keen to spread the word and get more agents to work with us.”

 

Sales overall in 2018 were up by 40% following enhanced levels of marketing and promotion and a new website in 2017, she added.

 

The company started in Orlando, a destination where it still has the majority of product, but also one where it continues to see a great deal of growth.

 

For this year, 600 new properties will be added in Orlando alone, taking it to 1,900 in the area, with Top Villas expecting to reach 2,300-2,500 homes there by the end of 2019.

 

“With ongoing developments at the Orlando theme parks, there are constantly new reasons to go, combined with some great deals on airfares we have been noticing from the UK,” said Mannings.

 

More than 5,000 villas now feature, with the company aiming to double its portfolio by 2020 across Europe, the Caribbean and south-east Asia, while new product has been added in Indonesia and Thailand this year.

 

TRFBLI
Add New Comment
Please sign in to comment.

Most read features

Taking green living to a whole other level

Taking green living to a whole other level

The latest operator brochures that could help boost your business

The latest operator brochures that could help boost your business

30 Under 30: Meet Claire Blake

30 Under 30: Meet Claire Blake

Winter sun options for clients who missed out on summer holidays

Winter sun options for clients who missed out on summer holidays

Our Next Events

TTG Restart: Travel Festival

TTG Restart: Travel Festival

TTG Florida Fest

TTG Florida Fest

Virtual Luxpo

Virtual Luxpo

TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU