Up until recently, mountains to me meant annual winter ski trips with the family – but now, like an increasing number of people, I’m looking at European mountain resorts in a new light.
Why agents should suggest a coolcation in the mountains of Austria and Italy
Luxury
Jo Reeder
19 July 2024
Coolcations are surging in popularity, as more travellers opt to spend summer away from the beach, instead heading inland for some mountain air. Jo Reeder experiences a twin-hotel trip with Preferred Hotels & Resorts to see what all the fuss is about.
Hotels such as Interalpen-Hotel Tyrol look set to benefit from the coolcation trend
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