Clayton-Turner will spearhead 3FOR’s southern-based client relationships as well as developing new business opportunities.
A well-known figure in the industry, she currently chairs the Association of Women Travel Executives (AWTE), and since 2009 has run her own marketing consultancy.
Trevor Davis, managing director at 3FOR, said: “Sarah will bring to this newly created role a wealth of industry experience and trade contacts.
"She will also help us to spread the word about how 3FOR can help travel businesses large and small to access our range of sales and marketing support services at extremely competitive rates."
Clayton-Turner added: “I’m delighted to be working alongside Trevor and the team at 3FOR to head their growth in the South.
"Their product offering is superb, and it’s clear that there will be a demand as more companies look to streamline their sales and marketing activities and cost effectively engage more agents and consumers."