The new partnership will see Shearings Holidays take a full ship charter alongside selling 19 departures on 12 itineraries on six rivers, as well as a joint marketing fund, allocated to drive awareness among the trade and “help both operators engage fully with agents”.
Shearings Holidays will package the river cruise with a selection of transport options, such as coach travel from the UK to the ships and rail options will include Eurostar and local rail, or flights from a range of UK airports.
In addition, a dedicated Home Connect service will also be offered to all A-Rosa cruise customers.
