The hotel group has entered into exclusive negotiations to buy the entire company with the deal expected to close in Q2 2017, due diligence allowing.

Travel Keys was is a travel broker representing more than 5,000 villas in more than 100 destinations around the world.

Providing the deal is successful the brand would join onefinestay and Squarebreak in AccorHotels’ portfolio and giving it a total of about 8,500 properties.

AccorHotels chairman and chief executive Sebastien Bazin said: “We are extremely pleased to have Bobby Gibson and his team join the AccorHotels family. 

“They have built a very robust business over the years that will be instrumental in our strategy to create the number one luxury private rental player in the world.”

Bobby Gibson, chief executive of Travel Keys, added: “We feel a strong link with the AccorHotels’ teams, and share in the vision of both Sebastien Bazin and the private rental leaders at AccorHotels about the future of our industry. 

“We are very enthusiastic about this partnership, writing a new and exciting chapter of Travel Keys’ story.”