In the newly created role, Nicol will be responsible for promoting market technology enhancements to Advantage members and those of the WIN Travel Network.
Nicol has 25 years experience in the travel tech sector, from point of sale knowledge, admin, finance, reporting, quality control and TMC solutions.
He previously held roles with the CT Travel Group, Dolphin Dynamics and WEXAS International.
His main task will be ensuring Advantage members have the technological assets they require, and helping deliver them through its partners.
“Whether you are in leisure or the business travel industry, technological advancements in processes, bookings, engagement with clients have radically altered the way in which we conduct business,” said Nicol.
“Our members’ clients are tech savvy and through my new role, we will be able to keep our partners ahead of the curve, giving them an edge on not only how to conduct business but also retain and pitch for new clients. It is an exciting technological era that we live in.”
Neil Armorgie, Advantage global product director, added: “We pride ourselves on being a centre of excellence for our members and I am excited to welcome Nicol to our team.
“With his strong business travel and technology background, Nicol is a welcome addition to the team. By adding to our technology portfolio, we will provide increased benefits to our members both here in the UK and internationally.”
